Jenna Dailey – Social Media Strategist
“Jordan combines strategy, technical expertise, and data to deliver real results. From optimizing campaigns to staying ahead of trends, he’s always one step ahead.”

The rules of paid social have changed — quietly and completely. This guide gives you the real story behind that shift: how AI, event signals, and platform psychology now determine performance, and why alignment has replaced targeting as the only meaningful edge left.
You’ll see exactly how Meta’s system actually thinks, why most marketers are still operating on outdated assumptions, and what it takes to build campaigns that stay stable, compound trust, and cut through noise in 2025 and beyond.
This isn’t theory. It’s the structural truth of how the platform works now — and a blueprint for making it work in your favor.
Jenna Dailey – Social Media Strategist
Alexis Smullen – Senior Account Manager
Jon Maday – Digital Marketing Specialist