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HomeTeam Pest Defense
~50%lower cost per lead
7,000+leads generated
1,800+calls at under $16 CPL
Lead generation across core services, refined and optimized over time.
Read the HomeTeam Pest Defense case studyFor businesses spending $1,000+ a month on Meta Ads
Your Meta Ads probably aren’t failing where you think they are.
Before you spend more or change your ads, get a second opinion. In a free 30-minute review, you’ll walk through your results with Jordan Van Ahn and get his take on what’s working, what’s worth testing first, and why.
Get My Free Meta Ads ReviewYou can take the recommendations back to your current team.
Jordan Van Ahn
Founder, The Viral Marketing Company™
Marketing and paid media experience with world-class brands and Inc. 5000 companies.
Backed by experience with world-class brands and Inc. 5000 companies.
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Why results stall
Most Meta ad problems get blamed on the wrong thing.
You’ve probably heard some version of these:
- “It’s creative fatigue. We need new ads.”
- “The audience is exhausted. Let’s try new targeting.”
- “Give the algorithm time to learn.”
- “We just need more budget.”
Sometimes one of them is right. Often it isn’t, and you pay for the fix anyway. New creative goes up, cost per lead stays high. Budget goes up, results get worse. The report says ROAS is fine, and your bank account disagrees.
That usually happens because one or two things are holding the whole account back, and they aren’t where anyone looked. The leads might be cheap because the form makes them too easy to submit. Tracking might be teaching Meta to find the wrong people. The ads might be fine, and the leads go cold because nobody calls them back for two days.
Change the wrong thing and nothing improves. Find the real constraint and a lot of other problems get easier.
Where we look
Seven places your results can break.
The review looks across all of them, not just the ads.
It starts with your numbers, not ours. A good cost per lead for a med spa is a bad one for a roofer, so your account is judged against what a customer is worth to you.
Creative and messaging
Are your ads stopping the right people, or just getting cheap clicks?
Offer and positioning
Is there a clear reason to choose you, or are you competing on price?
Targeting and delivery
Is Meta reaching people who can actually buy, in the places you serve?
Account structure
Are campaigns set up so Meta can learn, or competing with each other?
Tracking and signal quality
Is Meta being taught to find buyers, or just people who fill out forms?
Landing page and funnel
What happens after the click, and where are people dropping off?
Budget and business economics
What can you afford to pay for a customer, and is spend matched to that?
The obvious question
“Can’t I just ask ChatGPT or Claude?”
You can, and for some things you should. AI is good at writing ad variations, explaining a metric, or turning a report into plain English. If that’s what you need, use it.
Finding out why an account isn’t working is a different job, and AI usually falls short in three places.
It only sees what you paste in.
The problem is often somewhere you didn’t think to look: the form settings, the tracking, who actually owns the ad account, how fast leads get a call back.
It doesn’t know your business.
It can’t tell you whether a $40 lead is great or terrible until it knows what a customer is worth to you, how you sell, and what’s already been tried.
It sounds just as sure when it’s wrong.
Ask why your cost per lead went up and you’ll get a reasonable-sounding list. It can’t tell you which item on that list is yours, because it can’t check.
And Meta’s own AI is already running your ads. It optimizes for whatever you tell it counts as a result. If that signal is wrong, more automation doesn’t fix it. It just finds more of the wrong people, faster.
The review is a person who has spent years inside Meta ad accounts looking at yours, and asking the questions an AI doesn’t know to ask.
Fill out the short form.
Your name, email, and roughly what you spend on Meta each month.
Pick a time.
You’ll go straight to a calendar. No back-and-forth emails.
Talk for 30 minutes.
You’ll go over your goals and current results, and you’ll hear what looks most likely to be holding the account back.
Get a straight answer on next steps.
Sometimes that’s a few small changes you can make yourself. Sometimes it’s a deeper audit. Sometimes it’s ongoing management. Either way, you’ll know.
Your free 30-minute review
What you’ll know after 30 minutes.
You keep all of it, whether or not you ever work with us.
What’s working, so nobody “fixes” it.
Where your budget is most likely leaking.
What to fix or test first, and what to leave alone.
Whether a deeper audit or ongoing management is worth it for your account, or whether you don’t need either.
What Others Say About Working With Jordan
“Jordan was so awesome to work with! He was super knowledgeable... I could tell that he spent a lot of time to understand my business and previous marketing strategies so he could give me the best advice for my business. Couldn't recommend Jordan more!”
“Jordan is one of the sharpest paid social pros I’ve worked with. He combines strategic thinking, data fluency, and calm confidence to drive real results—fast. If you want someone who knows how to make Meta ads actually work, he’s your guy.”
Recommended by Other Marketers
Professional colleagues, not client testimonials.
“Working with Jordan was a game-changer. His ability to lead, optimize, and innovate in paid advertising is second to none. He brings a rare mix of deep analytical skill and genuine empathy. The results were consistently impressive, and his presence elevated the entire team.”
“Jordan was both my manager and mentor for nearly two years, and the experience shaped my career. His knowledge of digital and traditional marketing is unmatched, and his guidance helped me grow into the marketer I am today. Jordan pushed for excellence and always brought a calm, focused approach in high-pressure situations.”
Is this a fit?
Who this is for, and who it isn’t.
This is for you if:
- You spend $1,000 or more a month on Meta Ads.
- Your results swing from week to week and nobody can tell you why.
- Your cost per lead keeps creeping up, or your leads don’t book, show up or buy.
- You’re about to spend more, hire someone new, or fire who you have, and you want a second opinion first.
It’s probably not for you if:
- You haven’t started running Meta Ads yet.
- You’re looking for guaranteed results or a quick hack.
- You want a full rebuild no matter what the account actually needs.
Optional ongoing support
Ongoing Meta Ads Management
Some accounts need a few targeted fixes. Others benefit from continuous management, testing, and accountability.
If ongoing Meta Ads management is the right next step, that can include campaign strategy and structure, creative and messaging testing, budget and audience decisions, post-click analysis, and connecting performance to leads, appointments, and revenue when the data supports it. Engagements are scoped to your goals, budget, and actual needs.
Start with the free 30-minute review. You do not need to purchase the $497 audit to discuss ongoing management.
Discuss Meta Ads ManagementIf you need more
If 30 minutes isn’t enough, here’s the next step.
Some accounts need a closer look than a call can give. When yours does, you’ll hear that on the call, along with what the audit includes and why it’s worth it for you.
$497 one-time
A full review across all seven areas, with written findings and a prioritized plan: what’s working, what to fix, what to leave alone, and what to test next.
Delivered within 2 business days once you’ve given access. Implement it yourself, hand it to your team, or ask VMC to help. If you hire VMC to implement it, the $497 is credited toward that work.
Start with the free review ↗Backed by our Clarity Guarantee.
If the audit doesn’t give you a clear understanding of what’s working, what’s holding performance back and what to do next, tell us within 30 days of receiving it.
We’ll clarify anything that’s still unclear. If we still can’t, you get your $497 back.
The guarantee covers the clarity and usefulness of the audit itself, not specific advertising or business results.
Before you book
Is this just a sales call?
No. The review is for finding out what’s going on in your account. If small changes are enough, you’ll hear what they are. If a deeper audit makes sense, you’ll hear why, and it’s still your call.
I already have an agency. Is this still for me?
Yes. A second opinion is most useful right before you spend more or make a change. Anything you learn, your current team can act on.
Do you need access to my ad account?
Not for the free review. You can walk through your results on the call.
If you go on to the audit, you’ll need to give access to your Meta Ads account and, depending on what’s being checked, your Pixel or Business Manager. If a previous agency still controls your account, that’s something we’ve already helped a business fix, and we can help you sort it out too.
Who will I talk to?
Jordan Van Ahn, founder of The Viral Marketing Company.
What does it cost?
The review is free. The audit, if you need it, is $497.
Find the real problem before you spend another dollar fixing the wrong one.
Start with a free 30-minute Meta Ads review.
Get My Free Meta Ads ReviewFor businesses spending $1,000+/month on Meta Ads.