Get More IT Clients Without Chasing Leads

We build compounding marketing systems for MSPs and IT providers, built around how IT buyers actually evaluate risk, trust, and timing.

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Built on Real MSP Marketing Experience

Our founder, Jordan Van Ahn, started his career inside an Inc. 5000 recognized Managed Services Provider. He served as Marketing Lead at Information Technology Professionals (now Elevity IT), a five-time Inc. 5000 award-winning MSP.

That role involved hands-on ownership of paid search, LinkedIn ads and manual outreach, sales-aligned email campaigns, vendor-funded programs, and marketing support for live events and complex B2B sales cycles. During that time, marketing efforts supported the acquisition of a major healthcare client and contributed to the company’s continued Inc. 5000 recognition. His work also led to local media coverage, including a CBS Milwaukee feature on the company’s CEO.

That experience shaped how we approach IT marketing today: systems built for long sales cycles, risk evaluation, and trust, not generic lead generation tactics.

Since then, Jordan has applied the same system-first approach across other high-performing organizations, combining deep domain knowledge with outside perspective. This work has included world-class brands such as American Tire Distributors, McCombs Properties, HomeTeam Pest Defense, Applerouth Education, and multiple Inc. 5000 organizations.

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The Real Problem

Especially in the AI era, IT providers do not have a demand problem.

They have a positioning and system problem.

You are very likely dealing with at least one of these marketing issues:

  • Inbound leads are inconsistent, low quality, or nonexistent

  • Referrals are strong when they happen, but fundamentally unpredictable

  • Paid ads feel risky, expensive, or impossible to trust

  • Follow-up is manual, slow, or collapses under volume

  • Marketing feels disconnected from how you actually sell

The result is always the same:

You burn energy on random acts of sales and marketing, but never build a system that compounds over time.

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Why This Keeps Happening

Most IT providers are still operating with a pre-AI marketing model in a post-AI world.

In the AI era, everyone has access to the same tactical playbooks. The tactics like ads, content, automation, outbound, all of it is easier to launch than ever.

Which means the bottleneck is no longer tactical execution.

The bottleneck is strategic clarity.

So teams respond the only way they know how:

  • Try more cold-calls and random emails

  • Try a new social media channel

  • Test a new agency or freelancer

  • Launch a new campaign

  • Rewrite and redesign the website (again)

Each attempt feels logical in isolation.

Realistically, they just create noise and frustration instead of growth and leverage.

What looks like a lead problem is actually a marketing system problem.

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What a Marketing System That Actually Compounds Looks Like

A compounding marketing system for IT providers is not initially built around channels.

It is built around decision-making behavior: how IT buyers discover you, evaluate risk, build trust, and move forward over time.

Most MSP marketing fails because each touchpoint operates in isolation. Ads, website, follow-up, and reporting are disconnected from how sales actually happens.

A compounding system works differently.

 

1. Clear Positioning That Filters

Strong MSP marketing is intentionally selective.

  • The environments you support well
  • The problems you solve repeatedly
  • Buyers who value reliability, risk reduction, and clarity

This attracts better-fit prospects and repels misalignment early.
That filtering is not loss. It is leverage.

 

2. Messaging That Mirrors IT Buying Behavior

IT services are not impulse purchases.

Buyers are evaluating risk, downtime, accountability, and long-term support, not just price.

Messaging stays consistent across ads, website, and follow-up, allowing trust to build through repetition, not persuasion.

 

3. Ads That Capture Existing Intent

Effective MSP ads do not try to manufacture demand.

  • Businesses already experiencing IT pain
  • Teams actively researching solutions
  • Decision-makers trying to reduce exposure

Ads act as an on-ramp into a larger system, introducing clarity, not hype.

 

4. Automated Follow-Up That Preserves Momentum

Most MSPs lose leads after the click. Not because the lead was bad, but because the system was fragile.

Automation exists to respond quickly, set expectations, and guide next steps.

It does not replace human conversation. It protects it.

 

5. Feedback Loops That Enable Compounding

A real system tracks what attracts qualified prospects, connects marketing to sales outcomes, and adjusts based on what closes, not just what clicks.

  • Messaging tightens
  • Lead quality increases
  • Sales effort decreases

That is compounding.

 

What This Changes for MSPs

You stop starting over every quarter.

You shape demand instead of chasing leads.

You operate marketing as infrastructure, not an expense that resets.

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How Our Strategy Session Identifies System Breakdowns for IT and Managed Service Providers

In under 45 minutes, we walk through the core components of your client acquisition system as they actually exist today.

Not in theory. In practice.

We look at:

  • Positioning
    Who your marketing is really speaking to, and who it is attracting or repelling.

  • Messaging Consistency
    Whether your ads, website, and follow-up reinforce the same story, or quietly contradict each other.

  • Lead Flow and Follow-Up
    Where momentum is lost after someone raises their hand, and why leads cool off.

  • Channel Reality
    Which channels are structurally capable of compounding for your MSP, and which ones will always reset.

  • Measurement and Feedback
    What you are actually learning from your marketing, and what is currently invisible.

It is a system-level initial review focused on cause-and-effect.

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What You Leave With

By the end of the session, you should have:

  • A clear picture of where your marketing system is breaking

  • An understanding of what is worth fixing now versus later

  • Confirmation of whether ads and automation even make sense for your MSP

  • A realistic path forward that does not involve chasing every new tactic

Sometimes that path includes working together.

Sometimes it does not.

Either way, you leave with clarity instead of guesses.

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Why This Matters for IT and Managed Service Providers Right Now

In the AI era, the gap between MSPs with coherent marketing systems and those without is widening.

The ones with systems:

  • Spend less time selling

  • Attract better-fit clients

  • Grow more predictably

The ones without systems stay stuck in cycles of activity without leverage.

This session is designed to help you determine which side you are on, and what to do next.

If you want a clear, honest read on why your marketing is not compounding and what to do about it:

Request a Strategy Session

No pressure.
No long-term commitments.
Just clarity.

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