Free marketing strategy session
You’re putting time and money into ads, social posts, SEO, your website, maybe an agency. Some of it works some of the time. You still can’t say with confidence which parts are paying off, or what to fix first.
Before you put more into another campaign, agency or tactic, get a second opinion. In a free 30-minute strategy session with Jordan Van Ahn, you’ll talk through what you’re doing, what’s actually happening, and where the biggest opportunities probably are.
Book My Free Strategy SessionTake the ideas to your team, do them yourself, or ask for help. Your call.
Jordan Van Ahn
Founder, The Viral Marketing Company™
Marketing experience with brands including HomeTeam Pest Defense, Hercules Tires and The Broadway San Antonio, plus Inc. 5000 companies.
Why results stall
Sometimes the problem is obvious: the ads don’t produce leads, or nobody visits the website. Often, though, the numbers look fine and the business doesn’t grow.
Plenty of traffic, few inquiries. Cheap Facebook leads your team can’t close. A post every week and no idea whether anyone becomes a customer because of it.
The usual response is to switch channels. Facebook “doesn’t work,” so Google Ads get the budget. Then SEO, a new website, or a new agency. If the problem was never the channel, each switch moves the same leak somewhere new.
A simple, hypothetical example
That sounds good. But 70 of those leads aren’t a fit, 20 never respond, and 10 have a real conversation with you.
You’re paying $200 per real conversation, not $20.
Then someone cuts your cost per lead to $15 by attracting even more people who aren’t a fit. The report looks better, you spend more time chasing people who were never going to buy, and revenue doesn’t move.
Cost per lead can’t show you that. You have to follow people from the moment they find you to the moment they pay you, and see where they drop off.
Six questions to ask yourself first
The session starts with your business, not with whichever channel you’re worried about: what you sell, who buys it, what a customer is worth to you, and what you’ve tried.
Then it covers whichever of these areas matter most for you. Each comes with a question you can ask yourself before you book.
Book My Free Strategy SessionAsk yourself: Would a stranger understand what you do, who it’s for, and why they should pick you, within a few seconds?
If a lower price is the only thing that sets you apart, anyone willing to go lower can take those customers. Speed, availability or expertise can be strong reasons to choose you, but only if people can see them quickly. Sometimes a clearer message is a smarter first move than a bigger ad budget.
Ask yourself: When someone lands on your site, can they tell quickly whether you can help, find enough to trust you, and see what to do next?
Getting the click is only part of the job. The session looks for friction between someone’s first look and a qualified inquiry.
Ask yourself: Which marketing produced your last 10 paying customers?
Whether to put more into Meta, Google, SEO or organic content depends on who you sell to, your margins, and how your customers decide. The same $60 lead can be a bargain for a roofing company and a loss for a business selling a $40 service once. Timing matters too: a flat monthly budget can underspend when people are actively looking and overspend when they aren’t.
Ask yourself: What happens in the first hour after someone calls or fills out a form?
More leads don’t automatically mean more customers. Marketing that gets blamed for bad leads sometimes produces interested people who then wait a day, reach voicemail, or get a generic email. Better ads won’t fix that.
Ask yourself: When something works, do you know why?
If you can’t tell which campaign or post produced paying customers, you can’t repeat it on purpose, and the channel that looks best in a report may not be the one paying the bills.
Ask yourself: Of everything you could change, what deserves attention first?
You probably have more ideas than time or budget. The session helps you sort what looks worth doing now, what needs a closer look, and what can wait.
If you can answer all six with real numbers and examples, you may not need outside help, just time to execute. If you can’t, the session is a quick way to find out which answers matter most for your business.
How it works
Thirty minutes is a strategy conversation, not a full audit. Some problems need a closer look at your accounts and data before anyone can responsibly recommend a fix. If yours does, you’ll hear that, what it would involve, and whether VMC can help.
Not ready to pick a time? Send the form anyway and you’ll get a reply with a few quick thoughts.
Name, email, website and your biggest marketing challenge. Add numbers if you have them. They make the call more useful.
You go straight to a calendar.
Walk through what you’re doing and what’s happening. Push back on assumptions, Jordan’s included.
What seems to be working, the likeliest problems holding results back, and what looks worth fixing, testing or investigating first. You keep all of it whether or not you ever work with VMC.
What people say about working with Jordan
“Jordan was so awesome to work with! He was super knowledgeable... I could tell that he spent a lot of time to understand my business and previous marketing strategies so he could give me the best advice for my business. Couldn't recommend Jordan more!”
Ryan FeisterBusiness Owner & Videographer
Professional colleagues, not client testimonials.
“Jordan is one of the most skilled paid social specialists I’ve worked with. He blends strategic thinking, technical know-how, and data-driven insight to consistently deliver real results.”
Jenna DaileySocial Media Strategist
“Jordan was both my manager and mentor for nearly two years, and that experience shaped my career. His knowledge of digital and traditional marketing is unmatched, and his guidance helped me grow into the marketer I am today.”
Jon MadayDigital Marketing Specialist
Is this a fit?
You don’t need to be a marketing expert. You do need to be willing to talk honestly about what you’ve tried and what happened.
Already know which channel is the problem?
The session is free, and you’re under no obligation. If VMC can help, you’ll hear how and what it would cost. If your priorities sit somewhere VMC doesn’t work, you’ll hear that too.
Jordan Van Ahn, founder of The Viral Marketing Company.
No. The session can cover your website, organic content, SEO, positioning and follow-up as well as ads.
Not for the session. Ballpark numbers help: what you spend, where your last few customers came from, and what a customer is worth to you. A detailed audit may need access and is a separate engagement.
Yes. A second opinion is most useful right before you spend more or make a change, and your team can act on anything you learn.
You can, and AI is useful for a lot of marketing work. A plan is the easy part, though. The hard part is knowing which of ten reasonable ideas fits your business, noticing what you didn’t think to mention, and hearing plainly when an assumption looks wrong. That takes judgment from someone who has watched these problems play out in real businesses and puts his name on the advice.
No. VMC is based in Austin and works with businesses in other markets. Jordan’s work spans home services, real estate, manufacturing, publishing, education, IT providers and ministries.
You don’t need another person telling you to post more, spend more on ads, or rebuild your website before they understand your business. Start with a conversation about what you’re doing, what’s happening, and what you want to accomplish.
Book My Free Strategy SessionFree. 30 minutes. No obligation to hire anyone.
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