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Meta Ads
Pest control
Ads built around recurring plans, seasonality, service areas, and phone calls.
HomeTeam Pest Defense: 7,000+ leads, ~50% lower cost per lead, 1,800+ calls at under $16 per lead.
Industries
Marketing built around how your industry buys
Every industry has its own economics, sales cycle, and reasons people hesitate. These pages show how we approach the ones we know best, and the results behind them.
Find Your IndustryWork directly with Jordan Van Ahn, founder and campaign strategist.
Founder & campaign strategist
Professional marketing experience since 2014.
Selected results from Jordan's work across industries
7,000+leads for HomeTeam Pest Defense
at a ~50% lower cost per lead
at a ~50% lower cost per lead
8,300+leads across paid social
for Hercules Tires
for Hercules Tires
5×Inc. 5000 honoree MSP where
Jordan was Marketing Lead
Jordan was Marketing Lead
Experience across agency teams and brands, including
Why we work this way
The same ad platform behaves differently in every industry
A lead that's cheap for one business can be expensive for another. A pest control customer on a recurring plan, a med spa client who rebooks every few months, and an IT contract that takes months to close all justify very different costs, offers, and messages.
So each industry page starts with how that business makes money and how its customers decide. The ads, offer, and follow-up get worked out from there.
Jordan runs this work directly. You talk with the person doing the analysis, not a handoff.
Industries we serve
Choose your industry
Each page covers how we approach that business, what we've done in it, and the best first step.
Meta Ads
Med spas
Ads built around treatment economics, consults that actually show up, and clients who rebook.
Informed by Jordan's work with Ethos Medspa.
Marketing systems
IT providers & MSPs
Positioning, ads, and follow-up built for long sales cycles where buyers are weighing risk and trust.
Jordan was Marketing Lead at a five-time Inc. 5000 MSP before founding VMC.
In their words
What marketers who've worked with Jordan say
People who worked alongside Jordan on agency teams.
- Jenna Dailey · Social Media Strategist“Jordan is one of the sharpest paid social pros I've worked with. He combines strategic thinking, data fluency, and calm confidence to drive real results, fast. If you want someone who knows how to make Meta ads actually work, he's your guy.”
- Alexis Smullen · Senior Account Manager“Jordan doesn't just run ads, he builds systems that convert. His leadership, innovation, and results in paid media consistently exceeded expectations. A true strategist who cares deeply about both performance and people.”
- Jon Maday · Digital Marketing Specialist“Jordan was my manager and mentor, and a master of paid media. His guidance leveled up my skills, and his strategies delivered serious results. If you get the chance to work with him, take it.”
What stays the same
The approach behind every industry page
The tactics change by industry. The order we work in doesn't.
Start with the economics
What a customer is worth over time decides what you can afford to pay for one. We work that out before touching budgets or bids.
Match how buyers decide
Someone with termites, someone choosing an injector, and an IT director comparing providers move at different speeds and worry about different things. The message and offer should reflect that.
Measure past the lead
A cheap form fill means little if it never books, shows, or buys. Where tracking and your CRM support it, we connect ads to booked appointments, calls, and customers.
Fix what's actually broken
Sometimes the problem is the ads. Often it's the offer, the follow-up, or the tracking. We say which, including when the answer is a few small changes you can make yourself.
Beyond these three
Don't see your industry?
Jordan's background goes wider than the pages above. If the economics and buying behavior make sense for paid media, the approach carries over.
Automotive & tires
Paid social for Hercules Tires across Meta, TikTok, and LinkedIn: 8,300+ leads and 200K+ clicks, supporting product launches, dealer storytelling, and national promotions.
Real estate & hospitality
Experience supporting McCombs Properties, including The Broadway San Antonio and Palmilla Beach.
Education & consumer brands
Work with organizations including Applerouth Education, Sinomax USA, 1TDC Dog & Cat Supplement, and My Olive Tree.
A clear starting point
How working together starts
01 / CHOOSE
Start with your industry page
Each page explains how we approach that business and which first step fits it. See the industries
02 / TALK
Book a free review or strategy session
Already spending $1,000+/month on Meta Ads? Start with a free 30-minute Meta Ads review. Otherwise, a free strategy session looks at your whole marketing system.
03 / DECIDE
Get a straight answer on next steps
That might be an audit, ongoing support, or a few changes you can make yourself. The first conversation doesn't obligate you to anything.
Before you book
A few practical questions
Do you only work with these three industries?
No. These are the industries with dedicated pages so far. Jordan has also worked with automotive, real estate, hospitality, education, and consumer brands. If paid media fits your business, we're happy to talk.
Which first step should I choose?
If you're already spending $1,000+/month on Meta Ads, start with the free Meta Ads review. If you're not running ads yet, or the problem is broader than one channel, start with a free strategy session.
Is everything Meta Ads?
No. Pest control and med spa work centers on Meta Ads. IT provider work is broader, covering positioning, search, LinkedIn, and follow-up, because IT buyers rarely decide from a social ad. We also offer Google Ads and LinkedIn Ads support.
Do you work with companies outside Austin?
Yes. VMC is based in Austin and works with clients nationwide. Meetings can happen in person around Austin or over Zoom.
Will I work with Jordan directly?
Yes. Jordan runs the strategy and the campaigns, so you talk with the person doing the work.
Not sure where to start?
Talk it through with Jordan
A free strategy session looks at your business, your current marketing, and where it's breaking down. You'll leave knowing what's worth fixing first, whether or not we work together.
Book a Free Strategy SessionAlready spending $1,000+/month on Meta Ads? Get a free Meta Ads review instead.
“Jordan was so awesome to work with! He was super knowledgeable... I could tell that he spent a lot of time to understand my business and previous marketing strategies so he could give me the best advice for my business. Couldn't recommend Jordan more!”Ryan Feister · Business Owner & Videographer