--- title: Meta Ads for Pest Control Companies | VMC description: Facebook and Instagram ads for pest control companies, run by the strategist behind 7,000+ leads for HomeTeam Pest Defense. Get a free 30-minute review. image: https://theviralmarketingcompany.com/hubfs/image.png --- [Skip to content](https://theviralmarketingcompany.com/meta-ads-pest-control#main) [![The Viral Marketing Company](https://theviralmarketingcompany.com/hs-fs/hubfs/V%20(1)-4.png?width=56&height=56&name=V%20(1)-4.png)THE VIRAL MARKETING COMPANY™](https://theviralmarketingcompany.com/)Austin, Texas · Alignment over noise. Facebook & Instagram ads for pest control # Meta Ads for Pest Control Companies Ads built around booked services and recurring plans, run directly by Jordan Van Ahn. His work for HomeTeam Pest Defense produced 7,000+ leads and a ~50% lower cost per lead. [Get My Free Meta Ads Review](https://theviralmarketingcompany.com/meta-ads-pest-control#review) Free 30-minute account review. For pest control companies spending $1,000+/month on Meta Ads. ![Jordan Van Ahn, founder of The Viral Marketing Company](https://theviralmarketingcompany.com/hs-fs/hubfs/1723225351095.jpeg?width=440&height=495&name=1723225351095.jpeg) **Jordan Van Ahn** Founder & campaign strategist Professional marketing experience since 2014. Pest control results from Jordan's work with HomeTeam Pest Defense 7,000+leads generated across core services ~50%lower cost per lead 1,800+phone calls at under $16 per lead Experience across agency teams and brands, including - ![HomeTeam Pest Defense](https://theviralmarketingcompany.com/hs-fs/hubfs/HomeTeamFinal.png?width=280&height=88&name=HomeTeamFinal.png) - ![McCombs Enterprises](https://theviralmarketingcompany.com/hs-fs/hubfs/2024_McCombsEnterprise_Logo_Final.webp?width=280&height=88&name=2024_McCombsEnterprise_Logo_Final.webp) - ![The Broadway San Antonio](https://theviralmarketingcompany.com/hs-fs/hubfs/02-The_Broadway_San_Antonio.png?width=280&height=88&name=02-The_Broadway_San_Antonio.png) - ![Hercules Tires](https://theviralmarketingcompany.com/hs-fs/hubfs/hercules-tire-1024x512.webp?width=280&height=88&name=hercules-tire-1024x512.webp) - ![Ethos Med Spa](https://theviralmarketingcompany.com/hs-fs/hubfs/Ethos-MedSpa-Logo---Salon-Website-640w.webp?width=280&height=88&name=Ethos-MedSpa-Logo---Salon-Website-640w.webp) - ![JMARK](https://theviralmarketingcompany.com/hs-fs/hubfs/JMARK%20Logo-2.webp?width=280&height=88&name=JMARK%20Logo-2.webp) Case study · HomeTeam Pest Defense ## 7,000+ leads for one of the largest residential pest control companies in the U.S. HomeTeam Pest Defense serves homeowners through 50+ branches across the country. Jordan ran lead generation across their core services, refining campaigns over time to keep volume up while bringing the cost of each lead down. **The result: 7,000+ leads, a ~50% lower cost per lead, and 1,800+ phone calls at under $16 per lead.** That last number matters in this industry. A homeowner with an active problem often wants to talk to someone today, so phone leads get tracked and optimized as a primary outcome alongside form fills. The same thinking shapes every pest control account we take on: what a customer is worth over time, where you can profitably serve them, and what happens after they reach out. Includes freelance work supporting Iron Roots and work after VMC was founded. Results reflect the reported campaign periods and are not attributable exclusively to VMC. Results vary by business. [Get My Free Meta Ads Review](https://theviralmarketingcompany.com/meta-ads-pest-control#review) In their words ## What marketers who've worked with Jordan say Jenna Dailey “Jordan is one of the sharpest paid social pros I've worked with. He combines strategic thinking, data fluency, and calm confidence to drive real results, fast. If you want someone who knows how to make Meta ads actually work, he's your guy.” Social Media Strategist Alexis Smullen “Jordan doesn't just run ads, he builds systems that convert. His leadership, innovation, and results in paid media consistently exceeded expectations. A true strategist who cares deeply about both performance and people.” Senior Account Manager Jon Maday “Jordan was my manager and mentor, and a master of paid media. His guidance leveled up my skills, and his strategies delivered serious results. If you get the chance to work with him, take it.” Digital Marketing Specialist [Get My Free Meta Ads Review](https://theviralmarketingcompany.com/meta-ads-pest-control#review) Ongoing Meta Ads management ## What we manage for pest control companies A defined scope, clear priorities, and direct conversations about what your ads are producing. - **Campaign strategy by service and season**Account structure and budget allocation across services like general pest, termite, and mosquito, timed around your busy and slow months. - **Service-area targeting**Geographic targeting built from the areas your branches and technicians actually cover. - **Creative strategy and finished creative**We develop ideas and media with you, then produce creative and test it. Real technicians and real homes in your market usually earn more trust than stock imagery. - **Call and lead-quality tracking**Reviewing the signals behind reported performance, including phone calls, so decisions reflect inquiries that turn into service. - **Landing-page and follow-up recommendations**Identifying where leads get lost after the click. Website development and running your sales process are separate from these recommendations. - **Reporting and strategic communication**Understand what changed, what we are learning, and what we recommend next. Pixel, Conversions API, and event implementation are available as separate paid work. The free review and paid audit do not include tracking setup or repairs. We define the engagement scope before work begins. Built around your business ## Meta Ads built around how pest control companies make money Cheap leads are easy to buy. Customers who stay on a plan, live on your routes, and actually answer the phone take more work. ### Value the customer, not the first service A homeowner on a recurring plan is worth far more than one initial treatment. We work out what a new customer is worth over time and what you can afford to pay to get one. That number decides how aggressive your offers and bids can be. ### Plan around the season Pest pressure, demand, and lead costs move through the year. Budgets and offers should follow your busy and slow months instead of running flat. We look at which services to push, and when, based on your history where it exists. ### Fill the routes you already run A new customer on an existing route is cheaper to serve than one far outside it. We assess your service area using customer or job data where available. Location settings help, along with the offer and qualification questions. Targeting alone cannot eliminate every out-of-area inquiry. ### Count calls, not just forms Plenty of homeowners with a problem want to call now. Where your tracking and CRM support it, we connect ads to calls, booked services, and customers who stay on a plan. What we can measure depends on integrations, call tracking, and enough data. Who this is built for ## Pest control companies that care about booked services The free review is intended for companies currently spending at least $1,000 per month on Meta Ads. ### Owner-operated companies Owners who want a straight answer on whether Meta is producing customers or just form fills. ### Multi-branch companies Accounts that need structure across service areas, branches, and budgets so spend goes where you can serve profitably. ### Companies adding services Termite, mosquito, rodent, or lawn add-ons that need their own offers, timing, and economics. A clear starting point ## How working together starts 01 / REVIEW ### Start with a free 30-minute review We discuss your account, goals, and current performance to identify the most useful next step. 02 / AUDIT, IF NEEDED ### Go deeper when it is warranted The **$497 Meta Ads Audit** provides a prioritized action plan, delivered within **2 business days once access is received**. It identifies issues and recommends fixes, including tracking recommendations. Implementation is separate. [See what the audit includes](https://theviralmarketingcompany.com/meta-ads-services-the-viral-marketing-company) 03 / NEXT STEPS ### Discuss implementation or management If ongoing support makes sense, we outline the scope and next steps. You can also implement audit recommendations internally or with your existing team. The review does not obligate you to buy an audit or management. Before you book ## A few practical questions Have you run Meta Ads for a pest control company before? Yes. Jordan's work with HomeTeam Pest Defense produced 7,000+ leads, a ~50% lower cost per lead, and 1,800+ phone calls at under $16 per lead. That work included freelance services supporting Iron Roots and work after VMC was founded. Can Meta Ads work for recurring plans, not just one-time treatments? It can, but it depends on the offer, the follow-up, and how results are measured. We look at what a customer is worth over time, not only what the first lead cost. Can you run ads for termite, mosquito, and other services? Yes. We usually look at each service separately, since they tend to have different seasons, offers, and economics. Do you only work with pest control companies in Austin? No. VMC is based in Austin and works with companies nationwide. Meetings can happen in person around Austin or over Zoom. How much do I need to spend on Meta Ads? The free review is for companies currently spending at least $1,000 per month on Meta Ads. That refers to your advertising spend, not a VMC management fee. What does the audit cost, and when will I receive it? The Meta Ads Audit is $497, delivered within 2 business days once access is received. We recommend it when the account needs more analysis than the free 30-minute review can provide. The audit identifies issues and recommends fixes; it does not implement them. Do you also help with Google Ads? Yes. For many pest control companies, search ads reach people already looking for service, so it is worth deciding which channels fit before adding budget. [Explore Google Ads services.](https://theviralmarketingcompany.com/google-ads-account-review-the-viral-marketing-company) Your next step ## Find out what your Meta Ads should be producing Start with a free 30-minute review of your account, service area, and current results. We'll talk through where leads are getting lost and whether an audit or ongoing support makes sense. **Complete the form, then choose a time.** For pest control companies spending $1,000+/month on Meta Ads. “Jordan was so awesome to work with! He was super knowledgeable... I could tell that he spent a lot of time to understand my business and previous marketing strategies so he could give me the best advice for my business. Couldn't recommend Jordan more!”Ryan Feister · Business Owner & Videographer **The Viral Marketing Company™** [Austin, Texas](https://theviralmarketingcompany.com/digital-marketing-agency-austin/) · Alignment over noise. Performance results reflect Jordan Van Ahn's professional work across freelance, agency, and VMC engagements. HomeTeam Pest Defense work included freelance services supporting Iron Roots and additional work after VMC was founded. The Viral Marketing Company™ is a registered DBA of The Viral Marketing Company, LLC. This site is not affiliated with or endorsed by Meta or HomeTeam Pest Defense. All trademarks are property of their respective owners. Results vary by engagement. [Privacy policy](https://theviralmarketingcompany.com/privacy-policy-the-viral-marketing-company) ```json { "@context" : "https://schema.org", "@id" : "https://theviralmarketingcompany.com/meta-ads-agency-austin#service", "@type" : "Service", "areaServed" : { "@type" : "City", "containedInPlace" : { "@type" : "State", "name" : "Texas" }, "name" : "Austin" }, "name" : "Meta Ads Management for Austin Businesses", "provider" : { "@type" : "Organization", "name" : "The Viral Marketing Company", "url" : "https://theviralmarketingcompany.com/" }, "serviceType" : "Facebook and Instagram advertising management", "url" : "https://theviralmarketingcompany.com/meta-ads-agency-austin" } ```