---
title: 50 Ways to Get Noticed and Win More Customers
description: Discover 50 ways to get more customers, from Meta Ads, SEO and AI search to billboards, direct mail, referrals, cold calling, and better follow-up.
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# 50 Ways to Get Noticed and Win More Customers

![Picture of Jordan Van Ahn](https://theviralmarketingcompany.com/hs-fs/hubfs/1723225351108%20(1).jpeg?width=50&name=1723225351108%20(1).jpeg)

[Jordan Van Ahn](https://theviralmarketingcompany.com/blog/author/jordan-van-ahn)October 28, 2026

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There are more ways to market your business today than at almost any point in history.

You can advertise on Facebook, rank on Google, show up in AI-generated answers, send postcards, put your company on a billboard, sponsor a podcast, make TikTok videos, or call potential customers directly.

And those are just a few possibilities.

With so many options available, it's easy to start wondering whether you're missing out on something.

Should you invest more in SEO? Start a YouTube channel? Run Meta Ads? Build an email list? Try cold calling? Spend more time networking?

The answer depends on your business, your customers, your budget, and what you're trying to accomplish.

A local plumbing company might generate more customers from Google searches, yard signs, and referrals than from posting on LinkedIn every day.

A B2B consulting company might get more value from building relationships with 50 carefully selected prospects than reaching 50,000 people with a viral video.

And a business that's already generating hundreds of leads might not need more marketing at all. It might need a better process for turning those leads into paying customers.

That's why it's important to understand the difference between [marketing strategy and marketing tactics](https://theviralmarketingcompany.com/blog/marketing-strategy-vs-tactics-what-most-businesses-get-wrong).

You can execute dozens of tactics without having a particularly good strategy.

But that doesn't mean the tactics are unimportant. Each one represents a potential way to reach customers, earn trust, or generate revenue.

Here's a look at 50 different approaches, including traditional advertising, digital marketing, organic content, direct outreach, and the sales processes that help turn attention into business.

## Before You Choose: Which Marketing Tactics Make Sense for Your Business?

Not every marketing channel is equally valuable for every business.

A local service company that needs 30 new customers every month faces very different challenges from a consulting firm trying to win five new enterprise clients per year.

The buying process matters. So does the value of a customer, the number of potential buyers in your market, and how much trust someone needs before making a purchase.

Here's a useful starting point.

| Business Model | Primary Acquisition Channels | Secondary Channels | Important Sales & Operational Requirements |
| --- | --- | --- | --- |
| **Local Service Businesses** | Local SEO, Google Ads, Local Services Ads, Meta Ads | Direct mail, vehicle wraps, community events, referrals | Fast lead response, review collection, easy scheduling, consistent follow-up |
| **B2B Consulting & Professional Services** | LinkedIn outreach, strategic referrals, SEO, educational content | Webinars, industry podcasts, paid search, conferences | CRM management, case studies, personalized follow-up, consultative sales |
| **Specialized B2B Tech & IT Services** | Targeted outbound, SEO, detailed case studies, partner referrals | LinkedIn Ads, original research, webinars | Clear qualification criteria, longer-term nurturing, defined account ownership |
| **Appointment-Based Consumer Services** | Local search, Meta Ads, customer reviews, referrals | Short-form video, local creators, targeted direct mail | Simple self-booking, appointment reminders, lead qualification, show-rate tracking |

These aren't universal prescriptions.

A B2B company with strong inbound demand may have little reason to prioritize cold outreach. A local service business with limited search demand might find social advertising more useful for introducing its services.

What matters is understanding where your customers are, how they make decisions, and what prevents them from buying.

And before you invest heavily in getting more attention, make sure you can do something useful with the attention you're already receiving.

## Part 1: Turn More of Your Existing Attention Into Customers

The first six tactics are worth considering before you invest heavily in another channel.

If people are already visiting your website, contacting your business, or requesting quotes, you might have more growth potential in improving those interactions than in generating additional traffic.

This is especially important for service businesses, where a single new customer can represent substantial revenue.

We've explored this broader relationship between acquisition, trust, and conversion in our article on [full-funnel marketing for service businesses](https://theviralmarketingcompany.com/blog/full-funnel-marketing-for-service-businesses-build-trust-and-scale).

### 1. Improve Your Landing Pages and Website

Your website should make it easy for someone to understand what you offer, who you help, why they should trust you, and how to take the next step.

If your advertising attracts the right visitors but your landing page is confusing, increasing your budget may only create more wasted traffic.

Review your headlines, messaging, calls to action, forms, customer testimonials, and mobile experience.

Sometimes improving an existing landing page is more valuable than launching another advertising campaign.

This is one reason [marketing alignment](https://theviralmarketingcompany.com/blog/marketing-alignment-when-strategy-sales-and-leadership-finally-sync) matters. Your advertisements, website, sales conversations, and actual service should reinforce the same message.

### 2. Respond to New Leads Quickly

When someone submits a form, requests a quote, or asks about your services, how long does it take your business to respond?

A potential customer might contact several companies while researching a purchase.

If you respond the next day and another company responds within minutes, you may already be at a disadvantage.

For businesses handling time-sensitive inquiries, aiming to respond within five minutes when practical can be a useful operational target.

Set up notifications, assign responsibility for incoming leads, and make it easy for prospects to schedule a conversation.

Speed matters, but so does the quality of the response.

### 3. Build a Consistent Follow-Up Process

Not everyone is ready to buy after the first interaction.

Some people need more information. Others need to speak with a partner, review their budget, or compare alternatives.

A customer relationship management (CRM) system can help you track these conversations, record objections, and schedule the next appropriate contact.

Email, phone, and permitted text-message follow-ups can help, but automation shouldn't replace thoughtful communication.

A relevant follow-up that answers a real question is generally more useful than another generic message asking whether someone has made a decision.

We've written about the importance of connecting attention to follow-up in [The Viral Growth Loop: How to Turn Attention Into Clients](https://theviralmarketingcompany.com/blog/the-viral-growth-loop-how-to-turn-attention-into-clients-on-autopilot).

### 4. Reconnect With Past Leads and Customers

Your next customer might already be in your database.

Consider the people who requested quotes but never purchased, attended a consultation, bought from you previously, or expressed interest several months ago.

Their circumstances may have changed.

A former prospect might finally have the budget. A previous customer might need another service. Someone who wasn't ready last year may be ready today.

A thoughtful reactivation campaign can create opportunities without introducing your business to an entirely new audience.

### 5. Generate More Customer Reviews

Reviews give potential customers an opportunity to learn from people who have already done business with you.

For local service businesses especially, they can influence whether someone contacts your company or chooses a competitor.

Ask customers to share honest feedback on appropriate platforms. Make the process simple and respond professionally when feedback arrives.

Avoid fabricated reviews or incentives that violate platform rules.

Reviews work partly because people are often more willing to trust the experiences of other customers than the promises of a company they've never worked with.

As we've discussed before, [attention gets you noticed, but trust helps you get chosen](https://theviralmarketingcompany.com/blog/attention-is-oxygen-but-trust-is-the-fire).

### 6. Publish Case Studies and Customer Success Stories

When someone is considering hiring your business, they're trying to understand whether you can deliver what you promise.

A good case study helps answer that question.

Explain the customer's situation, the challenge they faced, what you did, and what happened afterward.

Use specific evidence when it's available, and be transparent about the circumstances behind the results.

A detailed case study can help build credibility across your website, advertising, sales presentations, email campaigns, and outreach.

For service businesses selling expertise, a credible example of past work may be more persuasive than another page describing how great the company is.

## Part 2: Get Found When Customers Are Looking for You

Some of your best potential customers are already searching for the products or services you provide.

These tactics help your business appear when someone is researching a problem, comparing options, or preparing to make a purchase.

### 7. Search Engine Optimization (SEO)

Search Engine Optimization helps your website appear in organic search results on search engines such as Google and Bing.

It involves creating useful content, improving technical website performance, organizing information clearly, and earning relevant links and mentions.

A roofing company, for example, might publish articles about roof replacement costs, hail damage, and the differences between roofing materials.

Done well, those pages can attract potential customers long after they're published.

For businesses improving their websites, understanding [technical SEO fundamentals](https://theviralmarketingcompany.com/blog/why-technical-seo-is-the-foundation-of-your-websites-success-in-2025) is a useful starting point.

### 8. Local SEO and Google Business Profile

If you serve customers in a particular geographic area, local search visibility can be especially valuable.

Keep your Google Business Profile accurate, select appropriate business categories, add relevant photos, and maintain consistent contact information.

Encourage authentic customer reviews and make sure your website clearly explains where you provide services.

A customer searching for "HVAC repair in Austin" is likely much closer to purchasing than someone casually watching a video about air conditioners.

### 9. Answer Engine Optimization (AEO)

Answer Engine Optimization focuses on making your content useful for search experiences that provide direct answers to people's questions.

That means clearly explaining topics, answering common questions, organizing information logically, and making the content easy for search systems to interpret.

For example, an IT consulting company might explain the differences between Oracle Cloud Infrastructure and on-premises deployment.

The objective is to become a useful source of information when someone asks a relevant question.

AEO overlaps heavily with traditional SEO, so it generally makes sense to build on a solid SEO foundation rather than treat it as an entirely separate strategy.

### 10. Generative Engine Optimization (GEO)

Generative Engine Optimization focuses on improving your brand's visibility in AI-generated search and discovery experiences.

Think about someone asking ChatGPT, Gemini, or Perplexity to compare service providers or explain which solution might be appropriate for a particular problem.

These systems may draw on publicly accessible websites, third-party sources, and other available information when generating answers.

Publishing accurate, original, detailed content and building a credible presence across the web may improve your opportunities for discovery.

But there's no guaranteed formula for appearing in AI-generated recommendations.

As we've discussed in our article about [why personal branding has become more valuable in the age of AI](https://theviralmarketingcompany.com/blog/the-age-of-ai-has-made-personal-brand-more-valuable-than-ever), making content easier to produce also makes genuine expertise and credibility increasingly important.

### 11. Google Search Ads

Google Search Ads allow your business to advertise around relevant search queries.

For example, someone searching for "commercial roof replacement contractor" might already be looking to hire a company.

Paid search can help you reach these buyers without waiting for organic rankings to develop.

However, the value of a campaign depends on keyword intent, competition, advertising costs, your offer, and what happens after someone clicks.

A $30 click can be profitable for one business and completely unreasonable for another.

### 12. Microsoft Advertising

Microsoft Advertising offers paid search opportunities across Bing and other eligible Microsoft placements.

While its audience may be smaller than Google's, it can provide an additional source of relevant traffic.

For companies already running profitable search campaigns, testing Microsoft Advertising may be a relatively straightforward way to explore additional demand.

Evaluate actual lead quality and customer acquisition costs rather than assuming lower click costs automatically mean better results.

### 13. Google Local Services Ads

For eligible service businesses, Google's Local Services Ads can generate direct inquiries from people searching for local providers.

These advertisements can be valuable for businesses such as plumbers, electricians, and other qualifying service professionals.

Availability and requirements vary by industry and location.

Make sure you're able to respond to inquiries quickly and track which leads become actual customers.

### 14. Industry Directories and Marketplaces

Some customers begin their search on specialized platforms rather than traditional search engines.

Think about software review websites, professional directories, home-services marketplaces, or industry associations.

A B2B software provider might benefit from a strong presence on a software comparison platform. A local contractor may find opportunities through a relevant service directory.

Prioritize platforms your customers actually use to evaluate providers, not simply every directory where you can create a profile.

## Part 3: Pay to Reach More Potential Customers

Paid advertising gives you the ability to reach people beyond your existing audience.

Some advertising channels capture demand that already exists. Others introduce your business to people who weren't actively searching for you.

Both can work, but they serve different purposes.

For a deeper explanation, see our article on [the differences between marketing and advertising](https://theviralmarketingcompany.com/blog/marketing-vs.-advertising-whats-actually-the-difference).

### 15. Meta Ads (Facebook and Instagram)

Meta Ads allow businesses to reach potential customers across Facebook, Instagram, and other eligible Meta placements.

You can use images, video, messaging, and offers to introduce your business, generate inquiries, and drive sales.

A local home-services company might advertise seasonal maintenance. A consulting business might promote an educational resource or an upcoming webinar.

Meta Ads can be especially useful when you need to introduce your business to people who aren't actively searching for you.

But results depend on more than targeting and creative.

Your offer, brand credibility, website, conversion tracking, and sales process all influence the outcome.

We've explored this further in [Why Your Meta Ads Stopped Working](https://theviralmarketingcompany.com/blog/why-your-meta-ads-stopped-working).

### 16. Display Advertising and Retargeting

Display advertising places visual advertisements across participating websites and applications.

Retargeting allows you to reach eligible audiences that have previously interacted with your business, subject to platform rules and privacy controls.

Someone might visit your website, read about your services, and leave without making an inquiry.

A later advertisement featuring a relevant case study could give them another reason to consider your company.

Retargeting can be particularly useful when customers need multiple interactions before making a decision.

### 17. LinkedIn Ads

LinkedIn advertising can help businesses reach audiences based on professional and organizational characteristics.

A B2B company might target people working in specific industries, company sizes, or professional roles.

This can be useful when you know exactly which kinds of organizations are most likely to need your services.

Advertising costs can be substantial, so the economics need to make sense.

For companies exploring this channel, our [LinkedIn advertising services page](https://theviralmarketingcompany.com/linkedin-ads-services) explains some of its applications for B2B lead generation.

### 18. TikTok Ads

TikTok advertising offers businesses another way to reach audiences through short-form video.

Creative that feels natural to the platform may perform differently from traditional polished commercials.

Product demonstrations, customer experiences, educational videos, and creator-led content can all be worth testing.

The important consideration is whether the audience and content format fit your business.

### 19. YouTube Ads

Video advertising on YouTube can help businesses explain their products, services, or expertise.

A financial planning company might discuss a common retirement concern. A contractor could demonstrate a renovation process.

For complex services, video gives you an opportunity to communicate information that's difficult to fit into a static advertisement.

### 20. Pinterest Ads

Pinterest can be relevant for businesses whose customers use visual inspiration during the buying process.

Home improvement, interior design, landscaping, weddings, and certain consumer services are examples.

A landscaping company might promote outdoor design ideas to people planning a backyard project.

### 21. Reddit Ads

Reddit advertising can reach people interested in specialized topics and communities.

This may be useful for niche software, technology services, hobbies, and other subjects with active discussions.

However, many Reddit communities are skeptical of overly promotional messaging.

Understanding the audience and its expectations matters as much as the advertising itself.

### 22. Connected TV and Streaming Advertising

Connected TV advertising allows businesses to reach viewers on eligible streaming platforms and devices.

Regional advertisers may be able to focus on particular geographic markets.

For companies with higher customer values and sufficient budgets, streaming video can be worth exploring as a way to build awareness.

Production costs, reach, frequency, and measurement should all be considered before investing.

### 23. Radio and Streaming Audio Advertising

Radio and streaming audio advertisements can reach people while they're driving, working, or listening to music and podcasts.

A recognizable voice, memorable message, or repeated local presence can help people remember your business.

It's often difficult to attribute every sale directly to an audio advertisement, so measurement may require a combination of direct-response tracking and broader brand indicators.

### 24. Billboard Advertising

Billboards remain a legitimate marketing option, particularly for businesses serving specific geographic markets.

A well-placed billboard can introduce your name to thousands of people traveling through an area.

For local businesses, repeated exposure may help build familiarity.

Billboards are generally better suited to visibility and recognition than precise, immediate conversion tracking.

### 25. Direct Mail

Direct mail includes postcards, letters, catalogs, and other physical marketing materials.

A contractor could send postcards to homeowners in neighborhoods where older roofs may need replacement.

A professional services company might send a carefully personalized package to a small group of prospective clients.

Direct mail can stand out partly because it reaches people outside the crowded digital advertising environment.

The quality of the mailing list, message, timing, and offer can make an enormous difference.

### 26. Print Advertising

Print advertisements can appear in newspapers, magazines, trade publications, and other physical media.

A regional business might advertise in a local publication. A specialized B2B firm could choose an industry magazine read by decision-makers.

The opportunity depends on the publication's audience and how closely it matches your target market.

### 27. Podcast Sponsorships

Podcast sponsorships allow businesses to introduce themselves to listeners who already have a relationship with a show or host.

Some sponsorships include host-read endorsements, while others use prerecorded advertisements.

A smaller, specialized podcast may provide better access to your ideal customers than a much larger general-interest program.

### 28. Vehicle Wraps and Branded Signage

Branded vehicles, storefront signs, yard signs, and other physical displays can create repeated exposure within your service area.

A pest control company with clearly branded trucks may become more recognizable as its team travels between appointments.

Yard signs can also help neighbors discover who completed work on a nearby property.

For certain local businesses, these tactics provide practical visibility without requiring another digital platform.

## Part 4: Build Visibility Through Content and Expertise

Advertising isn't the only way to earn attention.

Businesses can also build an audience by consistently creating content that people find useful, interesting, or entertaining.

The strongest approach depends on what your customers want to learn and how much information they need before making a decision.

### 29. Organic Social Media Marketing

Organic social media includes content published on Facebook, Instagram, LinkedIn, Threads, X, and other platforms without paying to promote each post.

You can educate your audience, share your work, introduce your team, discuss industry developments, or explain your perspective.

You don't necessarily need to be active on every platform.

A clear message delivered consistently to the right audience may be more useful than publishing generic content everywhere.

For businesses developing their presence, [The Social Media Brand Blueprint](https://theviralmarketingcompany.com/the-social-media-brand-blueprint-5-timeless-steps-to-earn-trust) explores the fundamentals of earning attention and building trust.

### 30. Short-Form Video

Create short videos for Instagram Reels, TikTok, YouTube Shorts, and other platforms.

Demonstrate your work, answer common questions, explain mistakes customers make, or share an interesting perspective.

Short-form video can introduce your business to audiences who have never encountered it before.

However, views alone don't tell you whether the content is attracting potential customers.

A video with 2,000 highly relevant views may create more business value than one with 200,000 views from people who will never purchase.

Our article on [the psychology of going viral](https://theviralmarketingcompany.com/blog/the-psychology-of-going-viral-why-people-share-and-buy) explores why people pay attention to and share certain kinds of content.

### 31. Long-Form YouTube Videos

Longer YouTube videos give you the opportunity to explain subjects in greater detail.

A consultant might walk through a software implementation. A marketing professional could demonstrate how an advertising account works. A contractor might explain the factors that influence project costs.

These don't necessarily need elaborate production.

A useful screen recording with clear explanations may be more valuable than an expensive video that doesn't answer the viewer's questions.

### 32. Educational Blog Content

Publish articles that answer the questions your customers ask before making a purchase.

A business might write about pricing, common problems, industry changes, comparisons between solutions, or mistakes to avoid.

Good educational content can support SEO, AI search visibility, sales conversations, and social media distribution.

It also creates resources your team can share when prospects have questions.

Choosing the right subjects matters. That's why we emphasize [ongoing keyword and trend research](https://theviralmarketingcompany.com/blog/why-relentless-keyword-and-trend-research-is-your-edge) rather than simply publishing whatever comes to mind.

### 33. Email Newsletters

Email newsletters allow you to maintain a relationship with people who have voluntarily subscribed to hear from your business.

You can share educational articles, industry developments, company news, and relevant offers.

Someone who isn't ready to purchase today may remember your business months later because you've continued providing useful information.

Consistency matters, but relevance matters more than frequency.

### 34. Start a Podcast

A podcast gives you an opportunity to explore subjects in depth and develop relationships with listeners.

Interview industry experts, discuss common customer problems, or provide your perspective on important developments.

Podcasts require ongoing production and distribution, so consider whether there's a clear audience and reason for the show to exist.

### 35. Appear as a Podcast Guest

You don't have to host your own podcast to benefit from podcasting.

Appearing as a guest can introduce you to an established audience.

Look for shows where your expertise is useful and the listeners overlap with your potential customers.

A thoughtful conversation can demonstrate knowledge, personality, and credibility in ways that conventional advertising often cannot.

### 36. Public Relations and Media Coverage

Earn coverage from journalists, local news organizations, industry publications, and other media outlets.

You might provide expert commentary, share original research, or offer a useful perspective on a developing story.

For businesses built around expertise, third-party coverage can help introduce your company to new audiences and establish credibility.

### 37. Publish Original Research

Original research gives people a reason to reference your business.

You might conduct a survey, analyze anonymized industry data, test a commonly accepted assumption, or publish a detailed study.

For example, an IT consulting company could share findings about recurring infrastructure problems across a sample of systems it manages, with appropriate permissions and safeguards.

Be transparent about your methodology and the limitations of your findings.

Good research can support your blog, sales materials, social content, media outreach, and presentations.

### 38. Create Free Tools and Calculators

A practical tool can attract potential customers by helping them solve a problem.

Examples include a project cost calculator, advertising budget estimator, savings calculator, readiness assessment, or downloadable planning template.

A tool can introduce someone to your expertise before they have a reason to hire you.

Focus on making something genuinely useful rather than creating a superficial tool that exists only to collect contact information.

### 39. Host Educational Webinars

Webinars give businesses the opportunity to educate a group of potential customers around a specific problem.

A marketing agency could discuss why businesses receive low-quality leads. An IT consulting company might explain common ERP performance problems.

The subject should be specific enough that the right audience recognizes its relevance.

A good webinar helps people understand a problem more clearly, even if they never become customers.

### 40. Run Workshops and Live Demonstrations

Workshops let people experience your expertise in a more interactive setting.

A software company might walk attendees through a workflow. A consultant could help participants evaluate a business problem. A contractor could host a practical homeowner education event.

These experiences can help prospective customers understand what working with you might be like.

### 41. Collaborate With Influencers and Content Creators

Influencer marketing involves working with people who have established an audience.

A creator might demonstrate your product, discuss an experience, or introduce your brand to a relevant community.

The number of followers matters less than the relationship between the creator, the audience, and what you're selling.

A specialized creator with a small but highly relevant audience may provide more value than a celebrity with millions of followers.

But getting attention from an influencer doesn't guarantee that attention will lead to customers.

We've explored this in [The Hidden Cost of Chasing Viral: When Reach Becomes a Distraction](https://theviralmarketingcompany.com/blog/the-hidden-cost-of-chasing-viral-when-reach-becomes-a-distraction).

### 42. Create Co-Marketing Partnerships

Work with another business that serves a similar audience without directly competing with you.

A real estate agent and home inspector could create educational content together.

An IT consulting company and software provider might host a joint webinar.

A financial professional and attorney might collaborate on a relevant educational presentation, within their professional and regulatory boundaries.

These partnerships can help both businesses reach new audiences while delivering something genuinely useful.

## Part 5: Reach Potential Customers and Build Relationships

Some businesses generate most of their revenue without relying heavily on social media, advertising, or search engines.

They identify the people they want to serve, build relationships, and create opportunities through direct conversations.

For high-value services with relatively small target markets, this can be especially effective.

### 43. Cold Calling

Cold calling involves contacting potential customers who haven't previously expressed interest in your business.

It's particularly relevant when you can identify specific organizations or people likely to benefit from what you offer.

Preparation matters.

Know who you're calling, why your service might be relevant, and what would make the conversation worthwhile for them.

A thoughtful call that uncovers a genuine need is far more valuable than delivering the same generic pitch to hundreds of people.

Follow applicable calling and do-not-call regulations.

### 44. Cold Email Outreach

Cold email allows you to introduce your business to potential customers directly.

The strongest messages usually demonstrate an understanding of the recipient's situation.

For example, a company specializing in ERP performance might contact organizations using a particular system and discuss problems those organizations commonly experience.

Avoid confusing a large volume of emails with a healthy sales pipeline.

Measure meaningful replies, qualified conversations, meetings, and actual business generated.

We've discussed the broader challenge of reaching high-value technology buyers in [Marketing IT Services: Smart Strategies for High-Ticket Growth](https://theviralmarketingcompany.com/blog/marketing-it-services-smart-strategies-for-high-ticket-growth).

Follow commercial email laws and honor opt-out requests.

### 45. LinkedIn Prospecting

LinkedIn can be particularly useful for identifying decision-makers and building professional relationships.

You might engage with someone's content, share an informed perspective, request a connection, or start a relevant conversation.

The platform also gives business owners opportunities to become familiar with potential customers before making a direct approach.

Not every interaction needs to become a sales pitch.

For consultative businesses, relationships built over time can be valuable even when there's no immediate opportunity.

### 46. Attend Networking Events

Networking events, chambers of commerce, business associations, and local meetups can introduce you to customers, partners, and referral sources.

The most important opportunities often develop after the event itself.

Follow up with people you genuinely connected with, learn about their businesses, and look for ways to be useful.

A relationship formed today might produce a customer or referral several months later.

### 47. Attend Trade Shows and Industry Conferences

Trade shows and conferences bring together people with shared professional interests.

You can exhibit, present, demonstrate a product, or attend to meet prospective customers.

These events may require significant travel, sponsorship, or participation expenses.

Before investing, consider the quality of the audience, your goals, and the process you'll use to follow up with the people you meet.

### 48. Develop Strategic Referral Partnerships

Identify businesses that regularly work with customers who might need your services.

A website development company might refer clients to a marketing agency.

An IT consulting firm might develop relationships with software providers.

An accountant could refer clients to a relevant attorney or other professional, subject to applicable professional rules.

The relationship works best when both businesses have confidence in the other's expertise and are motivated to help their customers.

### 49. Create a Customer Referral Program

Satisfied customers can be one of your most valuable sources of new business.

Make it easy for them to recommend your company to people they know.

Depending on your industry, this might involve referral rewards, account credits, or simply a thoughtful request after a positive experience.

Not every referral program needs a financial incentive.

Sometimes excellent service and a clear request are enough.

### 50. Sponsor and Participate in Community Events

Community involvement can help local businesses become more recognizable and develop meaningful relationships.

Sponsor a local sports team, support a charitable event, participate in neighborhood activities, or contribute to an organization that aligns with your values.

The goal shouldn't be to treat every community interaction as a sales opportunity.

Genuine involvement creates familiarity and relationships that can benefit your business over time.

## How to Choose the Right Marketing Channels for Your Business

Now that we've covered 50 different ways to get noticed and win more customers, there's an obvious question.

Where should you start?

The temptation is to choose whichever tactic sounds most exciting, appears easiest, or seems to be working for your competitors.

But a more useful approach is to examine what's happening in your business today.

### If Nobody Knows Your Business Exists

Your priority is probably visibility.

You might consider SEO, paid advertising, direct outreach, partnerships, or other channels that introduce your company to relevant potential customers.

Start by understanding where those customers already spend their time and look for solutions.

### If People Know You Exist but Aren't Interested

Look at your positioning, messaging, and offer.

Are you reaching the wrong audience? Is the value of your service unclear? Are competitors giving people a more compelling reason to choose them?

A new channel might create additional exposure, but it won't automatically solve an unconvincing message.

If you're questioning whether your offer is clearly communicating its value, our article on [how to craft a high-converting offer](https://theviralmarketingcompany.com/blog/how-to-craft-a-high-converting-offer-psychology-meets-strategy) explores the relationship between positioning, psychology, and purchasing decisions.

### If You're Getting Attention but Not Enough Leads

Investigate the experience between discovering your business and making an inquiry.

Look at the relevance of your traffic, the clarity of your website, your calls to action, and whether customers have enough information to trust you.

You may need better landing pages, more credible proof, or a more compelling offer.

### If You're Getting Leads but Not Enough Customers

Your sales process deserves closer attention.

Are the leads qualified? How quickly does your team respond? Are people booking appointments? Are they attending those appointments? Are proposals turning into purchases?

Sometimes the most valuable marketing improvement is a better follow-up process.

Sometimes the leads themselves are poorly matched to what you sell.

These problems require different solutions, even if both show up as a disappointing close rate.

### If Your Marketing Works but Growth Has Stalled

You may have an opportunity to expand.

That could mean increasing investment in an existing channel, introducing another acquisition source, improving customer retention, or developing referral partnerships.

But increasing spending should be supported by evidence that the underlying economics work.

We've written more about this in [Scale With Intent: Why Smart Marketing Budgets Grow With Revenue](https://theviralmarketingcompany.com/blog/scale-with-intent-why-smart-marketing-budgets-grow-with-revenue).

## A Simple Exercise Before You Invest in Another Marketing Tactic

Before adding another channel, answer these questions:

1. **Who are our most valuable customers?** Not just who buys from us, but who benefits most from what we do and represents a good long-term relationship.
2. **How do those customers typically discover businesses like ours?** Search engines, referrals, advertisements, professional networks, social media, or something else?
3. **Where are we currently losing opportunities?** Are people failing to discover us, understand us, trust us, contact us, or purchase from us?
4. **What can we reasonably afford to spend to acquire a customer?** Consider revenue, margins, lifetime value, and the resources required to deliver the service.
5. **What can we realistically execute well?** A channel that requires daily content, weekly webinars, or dozens of sales calls won't be effective if nobody has the capacity to maintain it.
6. **How will we know whether it's working?** Decide what evidence you'll use before committing significant money or time.

You don't need perfect information to start experimenting.

But you do need enough clarity to make the experiment useful.

Choose a promising channel, establish what success would look like, and give the approach a reasonable opportunity to produce meaningful evidence.

For paid channels, that may involve a controlled budget and defined conversion goals. For relationship-driven channels, it may mean tracking qualified conversations and opportunities over a longer period.

It's also important to measure outcomes that matter to your business rather than getting distracted by numbers that simply look impressive.

Our article on [marketing KPIs that actually matter](https://theviralmarketingcompany.com/blog/marketing-kpis-that-actually-matter-vanity-metrics-you-can-ignore) explores that issue in greater detail.

If the results are encouraging, improve and expand.

If they're disappointing, understand why before abandoning the channel.

## You Don't Need 50 Marketing Tactics to Grow a Business

There will always be another marketing platform, new advertising feature, or emerging technology promising to help businesses grow.

Some will create valuable opportunities.

Others won't make sense for your business.

And plenty of traditional approaches will continue working alongside newer ones.

Cold calling isn't automatically outdated because AI exists. Billboards aren't useless because digital advertising is measurable. SEO hasn't become irrelevant because people use ChatGPT.

Likewise, running Facebook ads doesn't make sense simply because millions of other businesses are doing it.

Every tactic has advantages, limitations, and circumstances where it's more or less likely to work.

It's entirely possible for a business to succeed with one or two acquisition channels and a strong sales process.

It's also possible to invest heavily in ten different channels and accomplish very little.

At [The Viral Marketing Company™](https://theviralmarketingcompany.com/), we believe effective marketing starts with understanding your business, your customers, and what makes you worth choosing.

The objective isn't to be everywhere or do everything.

It's to reach the right people, communicate your value clearly, earn their trust, and give them a reason to choose your business.

You have 50 options to consider.

You probably only need a few of them to work really well.

[Thought Leadership](https://theviralmarketingcompany.com/blog/tag/thought-leadership)

## Related posts

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## [Marketing Strategy vs Tactics: What Most Businesses Get Wrong](https://theviralmarketingcompany.com/blog/marketing-strategy-vs-tactics-what-most-businesses-get-wrong)

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 January 19, 2026, 7:52:49 PM CST

Most businesses aren’t failing at marketing. They’re failing at deciding. They have not decided who...

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[![](https://theviralmarketingcompany.com/hs-fs/hubfs/AI-Generated%20Media/Images/A%20marketing%20strategy%20is%20a%20comprehensive%20plan%20that%20outlines%20how%20a%20business%20will%20reach%20its%20target%20audience%20promote%20its%20products%20or%20services%20and%20achieve%20its%20sales%20goals%20It%20encompasses%20various%20elements%20including%20market%20research%20target%20market%20identificati.png?height=200&name=A%20marketing%20strategy%20is%20a%20comprehensive%20plan%20that%20outlines%20how%20a%20business%20will%20reach%20its%20target%20audience%20promote%20its%20products%20or%20services%20and%20achieve%20its%20sales%20goals%20It%20encompasses%20various%20elements%20including%20market%20research%20target%20market%20identificati.png)](https://theviralmarketingcompany.com/blog/how-to-build-a-marketing-strategy-step-by-step-guide-for-success)

[Viral Marketing](https://theviralmarketingcompany.com/blog/tag/viral-marketing), [Digital Marketing](https://theviralmarketingcompany.com/blog/tag/digital-marketing), [Social Media Marketing](https://theviralmarketingcompany.com/blog/tag/social-media-marketing), [Marketing Analytics](https://theviralmarketingcompany.com/blog/tag/marketing-analytics), [Marketing Attribution](https://theviralmarketingcompany.com/blog/tag/marketing-attribution), [Retargeting](https://theviralmarketingcompany.com/blog/tag/retargeting), [Remarketing](https://theviralmarketingcompany.com/blog/tag/remarketing), [Marketing Strategy](https://theviralmarketingcompany.com/blog/tag/marketing-strategy), [Marketing Tactics](https://theviralmarketingcompany.com/blog/tag/marketing-tactics)

## [How to Build a Marketing Strategy: Step-by-Step Guide for Success](https://theviralmarketingcompany.com/blog/how-to-build-a-marketing-strategy-step-by-step-guide-for-success)

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 August 13, 2025, 8:12:28 PM CDT

Creating a marketing strategy isn’t a neat checklist—it’s a grind that demands you get inside the...

[Read more](https://theviralmarketingcompany.com/blog/how-to-build-a-marketing-strategy-step-by-step-guide-for-success)

[![why does marketing work? it's not magic -- it's science](https://theviralmarketingcompany.com/hs-fs/hubfs/Screenshot%202025-08-21%20at%202.36.58%20PM.png?height=200&name=Screenshot%202025-08-21%20at%202.36.58%20PM.png)](https://theviralmarketingcompany.com/blog/the-science-of-persuasion-why-marketing-works)

[Social Media Marketing](https://theviralmarketingcompany.com/blog/tag/social-media-marketing), [Marketing Analytics](https://theviralmarketingcompany.com/blog/tag/marketing-analytics), [Web 3.0](https://theviralmarketingcompany.com/blog/tag/web-3-0), [Analytics](https://theviralmarketingcompany.com/blog/tag/analytics), [Marketing Strategy](https://theviralmarketingcompany.com/blog/tag/marketing-strategy), [Marketing Tactics](https://theviralmarketingcompany.com/blog/tag/marketing-tactics), [SEO | Search Engine Optimization](https://theviralmarketingcompany.com/blog/tag/seo-search-engine-optimization), [AI](https://theviralmarketingcompany.com/blog/tag/ai), [Neuroscience](https://theviralmarketingcompany.com/blog/tag/neuroscience), [Psychology](https://theviralmarketingcompany.com/blog/tag/psychology)

## [The Science of Persuasion: Why Marketing Works](https://theviralmarketingcompany.com/blog/the-science-of-persuasion-why-marketing-works)

![Picture of Jordan Van Ahn](https://theviralmarketingcompany.com/hs-fs/hubfs/1723225351108%20(1).jpeg?width=50&name=1723225351108%20(1).jpeg) [Jordan Van Ahn](https://theviralmarketingcompany.com/blog/author/jordan-van-ahn) 

 August 21, 2025, 8:16:34 PM CDT

Marketing and advertising don’t just capture attention — they spark action. Their power stems from...

[Read more](https://theviralmarketingcompany.com/blog/the-science-of-persuasion-why-marketing-works)

### Get one smart, actionable marketing idea every Tuesday.

### \[FREE\] Smart Marketing Tips—Delivered Every Tuesday

#### [The Viral Marketing Company™](https://theviralmarketingcompany.com/)

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## 📍 The Viral Marketing Company LLC

## [**Jordan Van Ahn, Founder** · **Follow Jordan on X**](https://x.com/JordanVanAhn_)

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## The Viral Marketing Company™ is a registered d/b/a of The Viral Marketing Company, LLC, an independent marketing and advertising firm. We help businesses grow using platforms like Meta, Google, and LinkedIn. This site is not affiliated with or endorsed by Meta, Google, LinkedIn, or their parent companies. All trademarks are property of their respective owners. The ™ symbol reflects our intent to trademark the brand name. Results are not guaranteed and will vary based on effort, market, offer quality, and other factors. Please do your own due diligence before hiring any service provider. © 2025 The Viral Marketing Company, LLC. All rights reserved.

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